Last summer a famous Santorini spa resort hired a seasoned English mixologist. The bar’s cocktail list got a drip of British finesse and revenue shot up by 63%.
Last year an Andalucian hotel chain hired an Italian chef just for the summer. He added a tad of gusto Napolitano to the menu and, eccolo, reservations for the chain’s restaurants spiked by 22%.
A couple of French bartenders got hired by a UK pub chain for its West London branches and, voila, positive TripAdvisor reviews from French customers got an uptick.
A chalet chain in the French Alps hired an experienced German ski instructor for the winter season. Customers promptly replied with a 21% increase in pre-bookings for children's skiing lessons.